AICE Media Studies

Pitch 1: Song - Friday by Rebecca Black Thi s music video would follow the storyline of two teenagers having a fun night out that leads to irresponsible decisions and dramatic consequences. While this is happening two other teenagers are t rying to intervene and stop them from doing these actions , but the y d on ' t listen and face the consequences before receiving help.   Conversation: Althoug h this was a s trong contender, after making an overall comparison, a better optio n was chosen. Even with the strong purpose behind this, we found as a group our chosen pitch to be much more powerful with its meaning and speak to a larger audience. We found the values in the chosen pitch to be more universal , rather than speaking to few peopl e. Having more universal values helps more people to be inspired by the music video, creating a greater purpose for the video.     Pitch 2:  Song - Instant Crush by Daft Punk   This music video will describe the li v ...

Hey blog! It's Jack, the editor, here to introduce the group I will be working closely with to produce a music video. But before that, let's discuss the various factors that went into the decision of my group. It's crucial to consider your collaborators schedules, skills, and creativity with production to ensure a smooth production process. When filming the commercial, I was hesitant on working with too many people, as I previously had felt quality is more important than quantity. But I realize both of these can exist in a group of multiple people, especially when they're your best friends who are all super creative hard-working individuals. Comparatively, working with only 1 person leaves more work to be done by each person, creating more stress around the project. I've seen through past projects and productions I've worked on with groups, versus only 1 person, that usually the working with a group his more efficient. With this, I have finalized on a group of 4...

   When starting this blog, my goal was always to use this as an outlet of my self-expression. So, allow me to introduce myself. Starting at my core, my name is Jack Olson. I’m a fifteen-year-old sophomore who attends Fort Lauderdale High School. Academics have never been my special t y , but at this school I was able to discover my pa ssion for marketing and advertising. My freshman year I took a class called “Marketing Essentials.”  I never found myself creative , but in this class, I was able to articulate my own pers o n a l b rand and use my creativity to design its color schemes, logos, and overall branding . This very skillset is what lead me on to being the only student in my county to qualify for a regional entrepreneurship challenge. I ended up winning 2 nd place and $1000 , now leaving the question if I will choose to continue this journey into the national ranking of the challenge. Some other school extracurriculars I find myself invested in include...

  1. How does your product use or challenge conventions AND how does it represent   social groups or issues? As far as following perfume commercials, I would say my commercial follows the same energy similar pre vious pr ojects. Many perfume commercials try to follow a light , airy, and freeing energy which I b elieve we re p resented r a ther sufficiently . Additionally, I used similar angles to showcase the products that could make the commercial comparable to previous projects, such as using a low angle shot and close-up shot of the product. This allowed me to show the product wi th better visibility and keep that light and airy feeling. Looking at the editing of the commercial, using spilt screens could maximize the visuals of the commercial and keep it high energy. I also followed the conventions of having a fast, high tempo, displayed by using a fast-moving montage of various clips of the product at the beach. Lastly, using a beach theme not only caters best t...