Our Commercial Pitches!

Pitch 1: Customers who are gloomy and sad with their mundane lives get transported to happier places corresponding to the scent of the Bath and Body Works product they’re using. 

Conversation: The slogan for Bath and Body Works is “We make the world a brighter, happier place through the power of fragrance”. For this pitch, it is our plan to visualize it. By creating this visualization, we can directly correlate our commercial to the message embedded in the company. Through the scent of perfume, we will showcase how it can “transform” one's surroundings. This commercial will involve grey-toned scenes of individuals lounging. They will then pick up a scent based on a location (i.e. “At the Beach) and with a spritz and a sniff, the actor will then be transitioned into the matching location (i.e. “At the Beach = Beach location). This transition will be done via zoom-in and then jump cut, bringing the act from a grey and gloomy toned scene to a brighter and happier scenery. This will be done with multiple scents and involves Valentina and I acting in the production. This pitch idea was a more creative concept we developed, making it more enticing to produce. I loved how it was able to be directly compared to the brand’s slogan, making it seem more cohesive. This commercial will also put our editing skills to the test by seeing if we will be able to make smooth transitions that keep the commercial’s flow. The various locations this commercial will require may cause some issues with scheduling as we will need to plan out multiple planning days, making the production schedule a longer process. 

 

 
Pitch 2: Two friends are rotting on the couch watching TV, one drinks a sip of Celsius, this motivates them so much to finally arise from their state and go exercise outside. 

Conversation: This commercial possibility would be fun, however, there are downsides to it. This pitch concept shows the audience the usage of the product. The contrast between the beginning of the commercial and the end shows the functionality of the drink. The commercial will begin with two slothful individuals wearing away on the coach. There would be some eye-level and low-angle shots of this. Then, there would be a close-up shot on the drink, focusing on the label. There will then be a digetic sound of the drink opening and an individual taking a sip that will play over the already existing non-digetic music. Lastly, the two friends go for a run shown through wide, long, and close-up shots.  The pitched idea matches Celcius’s slogan, “Live fit”. However, we don't think this should be the actual commercial because it is less playful and upbeat than the alternative. The Bath and Body Works commercial has a magical sense to it. This magical sense comes from the concept of getting transported to different locations. The Celcius commercial is more realistic, in turn, it may result in being less entertaining. The fact that this commercial portrays the actual function of the product, giving people energy, is both good and bad in different ways. On the one hand it can be deemed more professional, on the other it could cause the commercial to be boring. 
 
Decision: Customers who are gloomy and sad with their mundane lives get transported to happier places corresponding to the scent of the Bath and Body Works product they’re using.